What were the important processes that we need to develop and document in a Digital Marketing Agency?
After developing the process, how do you optimize them?
Which tools or software can be the most helpful at an early stage?
The most valuable and resourceful tool that we have implemented in our agency has been Hubspot. It has helped us handle email marketing communications, integrate our marketing activities to track customers, capture leads, and streamline our processes to help the team nurture leads. However, for an early-stage agency, the best process for lead management can be a project management or task reminder application like Trello or Taskade.
How to launch your Digital Marketing Agency?
The first step is making a Business Identity: Logo, colors, tagline, and fonts.
The second step is to identify and understand the market. Find the brand positioning that will help you leverage competitive advantage and focus on marketing to convey this competitive advantage to your potential customers. Finally, your marketing campaigns and business development will help you capture and nurture leads into delightful customers.
The last step is to streamline your processes to facilitate a superior customer experience for your clients. Eventually, you would want to simply reinforce and remind your customers about your brand, so they choose you whenever they need your product.
Apart from this, you might also need to do certain mandatory registrations for your organization, when you are ready to scale up the agency.